Core reminder: In today's society where economic integration is becoming more and more obvious, globalization has become an important strategy for international competition among enterprises, and issues such as brand development, brand education, and brand innovation have also received increasing attention from domestic enterprises.
Although there is no rich brand management experience for international brands and lack of management methods for successful brand operation, Chinese local companies are still exploring feasible ways, starting from learning the advanced technology and management experience of foreign companies, to learning the successful promotion of foreign companies , Marketing model, and strive to innovate to drive development. This is no exception in the beauty cosmetics packaging industry.
In today's society where economic integration is becoming more and more obvious, globalization has become an important strategy for international competition among enterprises, and issues such as brand development, brand education, and brand innovation have also received increasing attention from domestic enterprises. Although there is no rich brand management experience for international brands and lack of management methods for successful brand operation, Chinese local companies are still exploring feasible ways, starting from learning the advanced technology and management experience of foreign companies, to learning the successful promotion of foreign companies , Marketing model, and strive to innovate to drive development. This is no exception in the beauty cosmetics packaging industry.
1. Foreign brands drive packaging competition
The "coat" of the product connotation. For many consumers, they still have the impression of the white porcelain bottle with green iron cover, the antique and affordable "Great Friendship" cream, but this was once famous all over the country in the 1980s. The old brand with hundreds of millions of customers can now only rely on the ever-decreasing consumer base to maintain its